Little-known ways to improve your social-content strategy
This poll analysis was written by Jeremy Victor, president of Make Good Media and editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and...
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Live from BlogWorld: 7 keys to building social media community from Triberr’s...
As the founder of Triberr, a network that helps bloggers attract readers, Dino Dogan knows a thing or two about building a community of raving fans. At BlogWorld & New Media Expo in New York, Dogan...
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What can social media pros learn from the Instagram fiasco?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. This week, we asked: Are you...
View Article3 ways to integrate social media into your e-mail marketing campaign
Websites that existed prior to the age of social media shared content through the use of newsletters that were e-mailed to listed subscribers. Although social media channels made it easier to share...
View ArticleHow the customer experience sets you apart in the age of social business:...
On Friday, I discussed the value of customer knowledge. But how do you put that knowledge to work? What role does community play? Let’s move on to the issue of customer service, or literally serving...
View ArticleAndy’s Answers: How Wal-Mart uses data to improve its reputation via social...
Umang Shah has a unique position as the social media leader at Wal-Mart. His job is not to push marketing or earn new customers — he’s responsible for protecting and managing Wal-Mart’s reputation....
View ArticleAndy’s Answers: How Walgreens’ internal social program connects employees to...
For companies like Verizon, McGraw-Hill, and TD Bank Group, social isn’t just for inbound marketing or customer service. It’s also helping them accomplish amazing things as an enterprise — and more...
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Bet you aren’t doing this on Pinterest
Pinterest has evolved from a community of brides-to-be into a genuine means of visual communication that connects the brand to the consumer. With new features being rolled out over the past year,...
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WSWA’s first-ever philanthropy report spotlights wholesalers’ community...
(Photo: WSWA) Wine and Spirits Wholesalers of America is releasing this spring its first-ever report on just how involved wholesalers get in their communities titled Investing in Communities. Through...
View Article3 reasons to incorporate branded communities into your social business plan
As social media platforms have matured, the ability for brands to easily reach prospects and create customer communities evolved. As you all know, the Wild West days when it was easy to reach thousands...
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